I learned about the dangers of perfection from Martha Stewart. We went to this workshop she sponsored and she came and did a little talk after she was release from federal prison. She said build a brand on authenticity. If the pie isn't perfect cut it into wedges. Don't pretend to be perfect, she says it was one of the biggest mistakes she made in her career next to insider trading. Perfect doesn't resonate. I discovered the power of vulnerability and it requires authenticity.