Yes, I think too many people emphasize the features of their product or service versus the benefits.

If your presentation consists of “people will buy our product because it’s beautiful and complex and no one has ever built anything like this before”, then your presentation probably sucks and won’t generate much interest other than idle curiosity.
Are You Making These Marketing Mistakes That Are Leading to Anemic Or Nonexistent ROI?
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Patrick OConnell
Carmellita
·Follow
May 2, 2022
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Yes, I think too many people emphasize the features of their product or service versus the benefits. Solid research here, Patrick.
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Written by Carmellita6.6K Followers
·478 Following
Writer, Poet, Storyteller, & Scholar. BA in Speech Communication. Joyful Creator. Blogger with an old-school flavor. A former ghostwriter who came back to life.
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